Sector 01

Business Software & AI

Enterprise solutions that enhance efficiency and intelligence across every function — from MarTech and HCM to finance, supply chain, ESG, cybersecurity, and AI-driven decision-making. The heartland of European B2B SaaS, and where most of my sell-side mandates originate.

Subsectors covered
B2B SaaS MarTech & SalesTech HCM & HR Software FinTech & Finance Software Supply Chain & Logistics Tech Cybersecurity ESG Software AI & Decision Intelligence ERP & Operations Vertical SaaS Infrastructure & DevOps LegalTech & RegTech

Business software is the most active segment for PE buyers in Europe. Main Capital, Hg, PSG, and dozens of smaller funds are continuously looking for quality B2B SaaS in the Benelux. The best outcomes happen when founders come to market with clean metrics, a well-prepared data room, and — ideally — competitive tension between multiple credible parties.

Sector 02

Digital & IT Services

From digital agencies and creative studios to Microsoft & SAP implementation partners, managed service providers, and cloud & infrastructure specialists — the full spectrum of companies that help organisations build, run, and grow their digital operations.

Subsectors covered
Performance Marketing Social & Influencer Creative Content Digital Commerce Data & Analytics Communications & PR CX & UX Design Cloud & DevOps Services AI-driven Marketing Digital Transformation Full-service Digital Agencies Software Development Services

Digital & IT services businesses are among the most sought-after targets in European M&A. Consulting firms, PE firms in search of new platforms, and global strategic buyers are actively acquiring specialised capabilities — particularly in Microsoft and SAP ecosystems, managed cloud, and digital transformation. The best exits happen when founders can articulate a clear capability and client story, not just a revenue number.

Sector 03

Consumer Technology

Platforms and applications transforming how people live, work, and play — across fitness, health, edtech, entertainment, and marketplaces, with a focus on subscriptions, e-commerce, and the prosumer economy. Consumer tech exits often attract a different buyer profile and require a different narrative.

Subsectors covered
Health & Fitness Tech EdTech Entertainment & Media Online Marketplaces E-commerce & Retail Tech Subscription Apps Prosumer Tools Travel & Mobility Tech Food & Lifestyle Tech Gaming & Esports Social & Community Platforms PropTech

Consumer tech exits require a different kind of preparation. The buyer universe includes global platform companies, media groups, and strategic acquirers looking for audience, data, or distribution — not just recurring revenue. The narrative matters as much as the numbers. I have specific experience with Dutch and Benelux consumer platforms where the combination of local market leadership and European expansion potential creates real buyer interest.

Active in your sector?

Let's talk before you're ready to sell.

The best exits start with a conversation 12 to 24 months before going to market. If you're building something in one of these sectors, I'd like to understand where you are and where you're going.

Take the Exit Assessment → Or contact Maarten directly →