About

I help founders realise impactful deals in the technology sector.

My passion for tech started in 1999. Since then, I've guided dozens of founders through scaling or selling their companies. As a Partner at BDO Deal Advisory, I'm responsible for all tech-related transactions — working daily with founders, investors and strategic buyers.

To support that mission, I founded Kuoppa — Finnish for 'Kuil' — a nod to my surname and a reference to the depth required in complex M&A trajectories. I help founders sharpen their strategic goals, avoid pitfalls, and navigate the process with confidence. Whether it's an international sale, a minority investment, or a merger: my role is to provide direction, bring calm to the process, and create real value.

In short, a partner that truly contributes to sustainable success. — Arno Borgers, Founder & CEO, Rubicon

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Kuoppa

Finnish · noun

Translation: Kuil — a nod to Maarten's surname, and a reference to the depth required in complex M&A trajectories.

How I work

A few principles I don't compromise on.

Tech only. Always.

I work exclusively in tech — software, digital, IT. No manufacturing, no retail, no real estate. That means I know your buyers, your multiples, and your market better than any generalist ever could.

Start with the right questions.

A strong process begins not with spreadsheets, but with understanding what drives you, where the strength of your company lies, and what you want your future to look like. That clarity shapes everything.

Competition creates value.

A single buyer conversation rarely leads to the best outcome. I build a competitive playing field with multiple credible parties — that's what drives better terms, higher valuations, and real choice.

You keep building, I manage the process.

A sale process takes months. Your company still needs to grow. My job is to take the weight of the process off your shoulders so you can keep performing — which is what buyers are ultimately paying for.

Honest, even when it's hard.

I'll tell you what your company is actually worth. I'll tell you if the timing is wrong. Honest advice early saves enormous pain later — and it's what gets founders to better outcomes.

More than a price — the right partner.

The best outcome isn't always the highest number. It's finding a buyer who understands your culture, values your product, and respects your team. That's what creates long-term, sustainable success.

Contact

Let's have a conversation.

Whether you're thinking about an exit in 6 months or 3 years, the earlier we talk, the more I can help. First conversations are always confidential, no-obligation, and usually quite useful — regardless of where you are in your journey.

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Or complete an assessment first and reference your score when you reach out.

Organisation

BDO Deal Advisory

Location

Netherlands

maarten.kuil@bdo.nl

linkedin.com/in/maartenkuil