Since 1999, I've guided dozens of founders through scaling or selling their companies. Whether it's a full exit, a minority investment, or a strategic partnership — my job is to give you direction, bring clarity to the process, and create real value.
Three tools built for European tech founders. Instant results — no email required.
Personalised score across financials, customer quality, product, team, AI readiness, GTM, and exit preparation.
Where does your company sit on the AI maturity curve? Understand your valuation impact and EU AI Act readiness.
Adjust your key metrics and see your estimated ARR multiple range in real time, based on private M&A transaction data.
Opinionated takes on exits, valuations, AI strategy, and the European M&A market.
In most SaaS DCF models, 60–80% of the total valuation is the terminal value — a number that rests almost entirely on assumptions about a future nobody can see clearly.
A great exit doesn't happen by itself — it starts with getting clear on what you actually want to achieve.
A minority investment sounds ideal — capital without giving up the wheel. But in practice, these deals are far more complex than they appear.
EV/Revenue multiples for 116 publicly listed US and European SaaS companies, based on BVP Nasdaq Emerging Cloud Index data. Private Benelux SaaS businesses typically trade at a 30–50% discount to public comparables — size, growth and retention determine where you land.
A selection of publicly disclosed deals advised by Maarten Kuil.
My passion for tech started in 1999. Since then, I've guided dozens of founders through scaling or selling their companies. Whether it's an international sale, a minority investment, or a merger: my role is to provide direction, bring calm to the process, and create value.
More about Maarten